Student Blog

Arlie Abraam 3/8/26

I will be researching Nike’s marketing strategies and, more specifically, Nike Swim.

It is important to consider how the product will make the target audience feel. Can the customer improve their value by owning this item? How will potential customers see current customers with the product?

The way consumers view the company’s brand is how they will view the products, whether they need the item or not. For example, if two lipsticks in the same shade were put in front of me, I would view them as identical. If I were told one lipstick is Rare Beauty and the other is e.l.f. Cosmetics, I would choose Rare Beauty as it holds more value to me.

Nike is known as a footwear brand. They have expanded the apparel category because of the company’s affiliation with sports. Basketball players, track stars, and football players do need top-of-the-line footwear, but they also need uniforms. Nike has all kinds of sports apparel, including shorts, leggings, windbreakers, sports bras, and compression sleeves.

Nike has claimed to offer both lifestyle and athletic benefits with Nike Swim. I am curious how Nike has expanded into swimwear because I have not seen anyone wear it before. Swimming is a sport, and I have probably seen an athlete wear a swimsuit with a Nike logo on it at the Olympics, for example. However, since Nike has broadened it’s target audience from athletes, can the swim line be for more than just athletes?

“About.” Nike Swim, 2026, nswim.com.au/pages/about. Accessed 9 Mar. 2026.

Fay, Ann. “Nike and the Quest for the Perfect Athletic Swimwear.” Outdoor Equipped, 4 Aug. 2021, http://www.outdoorequipped.com/blogs/news/nike-and-the-quest-for-the-perfect-athletic-swimwear?srsltid=AfmBOoop5Rwq7h9Q2nbcZWBJCaTW__Jl-o6yQ45iLjrSSw_0NuNmohYS. Accessed 9 Mar. 2026.